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Wednesday, November 9 • 11:30am - 12:30pm
Consumer Track: $100 Product idea validation—Spend big, or experiment on the fly?

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Are you tearing yourself in figuring out whether to launch a feature, product or a company? What should you be doing for validating that your idea actually has legs - should you splurge on a 10K launch budget and months of efforts doing user research, customer discovery, market surveys, focus groups? Will this methodical approach give you the answers you seek, and lay the foundation for building a great product bottoms up.

Or, should you just walk down the street to the ATM at the corner, draw out 100$ with your credit card, geek out, build it and see if they come? You'll only know when the rubber hits the road, so no point in precision zooming to the correct answer, when you can get to something that just works by experimenting on the cheap. The Microsofts, Facebooks, Googles of the world were built this way, so why not you? Product life cycles are short, failure rates are ever so high, so why spend precious cycles on something that may just not work. Also who knows if your big idea is really one, it might just be a small, frivolous feature that your competitors give out for free with their next release. 

If this is you, and before you plunk down lots of money, time investment, or quit your day job, you should check out some tips, techniques, tools and best practices to vet your ideas. Take a quick look at what others in the same boat as you have done and learn from their experiences (read failures). 

Key takeaways for attendees: 

- Tips and best practices for product idea validation 

- Learn about tools and techniques: dipstick surveys, panels, focus groups, product demos, A/B tests, on-site experiments (or simulations) 

- Minimum Viable Product (MVP):  is this the Holy Grail of product development?

- When does a 10K launch budget become inevitable?

- Validation: Should you trust your gut instincts, or look at hard metrics?

- Dissecting the product idea at its core: will it fly? 


http://nasscom-emerge.groupsite.com/group/npc/discussion/topic/show/508625

Speakers
avatar for Paras Chopra

Paras Chopra

Paras Chopra is CEO of Wingify, the company behind Visual Website Optimizer. While still being bootstrapped, in less than 1 year, Paras has been able to acquire 10,000+ users for his startup and grown his team of engineers to 8. Paying customers for his startup include Microsoft, Groupon, AMD and other big brands. | | He writes about his startup experiences on his blog. His startup philosophy is about market-driven ideas where you make a... Read More →
avatar for Pallav Nadhani

Pallav Nadhani

Co-founder, FusionCharts
Pallav is the co-founder and CEO of FusionCharts, and an angel investor. He started FusionCharts at the age of 17 as a way to make pocket money. Today, FusionCharts has over 23,000 customers and 500,000 users in 118 countries. His entrepreneurial journey has been covered by various magazines like Forbes, Entrepreneur, Business Today, Economic Times and numerous blogs & websites.He holds a Masters in Computer Science from University of... Read More →
avatar for Amit Ranjan

Amit Ranjan

I am Amit Ranjan, the Cofounder & COO of SlideShare. SlideShare is the world’s largest community for sharing presentations on the web. With 32 million monthly visitors, SlideShare is amongst the top 300 most visited websites on the internet. I live in New Delhi, where I head SlideShare’s Delhi office. The last three years of my professional life have been consumed in building and scaling SlideShare into a global scale... Read More →
avatar for Amit Somani

Amit Somani

Amit Somani is the Chief Products Officer for MakeMyTrip, heading the online product portfolio. Amit comes with over 16 years of experience. He has worked with Google and IBM where he was Head for Mobile Products for Google for Asia-Pacific and Director for the Enterprise Search and Discovery business at IBM based out of San Jose, California. | | Amit has published several papers, holds 7 patents and is the recipient of 3 IBM... Read More →


Wednesday November 9, 2011 11:30am - 12:30pm
Aura - 2 Vivanta by Taj – Yeshwantpur, Bangalore No. 2275, Tumkur Road,