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Wednesday, November 9 • 12:30pm - 1:30pm
Enterprise Track: Scaling Enterprise business through Pivoting—Going beyond the first set of customers

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Startup never or very rarely goes as per plan. More often than not one does not get right the first time around. You have to orient the business to the new facts, decide what part of the business model needs to change and then act decisively. The rapid shifts in the business model are what differentiates a startup from an established company. Pivots are the essence of entrepreneurship and the key to start up success. In “SCALING UP: How to go beyond your first pivot Customers “ )we will bring out the real life experience of experienced entrepreneurs. How they changed fundamental part of the business model when current plan did not work. Either sales were not coming through or customers were not deciding fast enough or product was not right for the market. They could not scale the company. Then they re-aligned once or multiple times. They went with their gut and did what market was telling them. And scaled using Pivot. It can be as simple as recognizing that your product was priced incorrectly. It can be more complex if you find the your target customer or users need to change or the feature set is wrong or you need to “repackage” a monolithic product into a family of products or you chose the wrong sales channel or your customer acquisition programs were ineffective. It could be disruption like cloud when you moved from an enterprise to a cloud offering.

avatar for Manav Garg

Manav Garg

Manav Garg is the CEO & Founder of Eka Software Solutions, a leader in Commodity Trade and Risk Management(CTRM) Software. An entrepreneur and former commodity trader, Manav is the driving force behind Eka’s innovative product portfolio and is responsible for its global business strategy and growth. Employing his in-depth knowledge of commodity markets and insights into the shortfalls of the technology that prevailed, Manav founded... Read More →
avatar for Anuj Kumar

Anuj Kumar

MD - Indian Sub Continent at Red Hat. I am a multi-disciplinary sales and operations manager with 18 years having lived and worked in all three major markets - North America, EMEA and APAC. | | I've incubated businesses in markets from Central US (Chicago), Open Source/Virtualization market for Oracle. Back at Red Hat I incorporated the offices for Middle East & Africa market and now leading the change... Read More →
avatar for Vijay Shekhar Sharma

Vijay Shekhar Sharma

Vijay is currently the Chairman and Managing Director of One97 Communications Ltd. He is the Founder and Promoter of One97 and has been on the Board since the incorporation. He is currently responsible for the strategy and direction for the Company and leads in all areas relating to business expansion as well as product road map. Vijay has more than a decade of experience in the telecom and new media industries, having founded his first... Read More →
avatar for Sunil Singh

Sunil Singh

Sunil Singh is currently GlobalLogic’s Managing Director. Globallogic is a global provider of R&D Services helping its customers deliver winning products through great design and world-class technology execution. Sunil has played an active role in the enterprise software and consumer internet spaces—as CEO of Informance (acquired in a private equity buyout), Founder of Mokume (acquired by Versant) and Visionworks (acquired by... Read More →
avatar for Abhishek Sinha

Abhishek Sinha

Co-founder & CEO, Eko India Financial Services Private Limited
Abhishek Sinha is Co-founder & CEO of Eko India Financial Services Private Limited. | | | | Abhishek believes in the creation of wealth and degrees of freedom. | | | | In February 2007, Abhishek exited his first venture Six DEE Telecom Solutions to pursue his vision to promote mobile phones as a financial identity for people at the bottom of the pyramid. He was convinced that the simplest of mobile phones could deliver secure financial... Read More →

Wednesday November 9, 2011 12:30pm - 1:30pm
Aura - 2 Vivanta by Taj – Yeshwantpur, Bangalore No. 2275, Tumkur Road,

Attendees (100)