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Wednesday, November 9 • 12:30pm - 1:30pm
Enterprise Track: Scaling Enterprise business through Pivoting—Going beyond the first set of customers

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Startup never or very rarely goes as per plan. More often than not one does not get right the first time around. You have to orient the business to the new facts, decide what part of the business model needs to change and then act decisively. The rapid shifts in the business model are what differentiates a startup from an established company. Pivots are the essence of entrepreneurship and the key to start up success. In “SCALING UP: How to go beyond your first pivot Customers “ )we will bring out the real life experience of experienced entrepreneurs. How they changed fundamental part of the business model when current plan did not work. Either sales were not coming through or customers were not deciding fast enough or product was not right for the market. They could not scale the company. Then they re-aligned once or multiple times. They went with their gut and did what market was telling them. And scaled using Pivot. It can be as simple as recognizing that your product was priced incorrectly. It can be more complex if you find the your target customer or users need to change or the feature set is wrong or you need to “repackage” a monolithic product into a family of products or you chose the wrong sales channel or your customer acquisition programs were ineffective. It could be disruption like cloud when you moved from an enterprise to a cloud offering.

Speakers
avatar for Manav Garg

Manav Garg

Manav Garg is the CEO & Founder of Eka Software Solutions, a leader in Commodity Trade and Risk Management(CTRM) Software. An entrepreneur and former commodity trader, Manav is the driving force behind Eka’s innovative product portfolio and is responsible for its global business... Read More →
avatar for Anuj Kumar

Anuj Kumar

MD - Indian Sub Continent at Red Hat. I am a multi-disciplinary sales and operations manager with 18 years having lived and worked in all three major markets - North America, EMEA and APAC. I've incubated businesses in markets from Central US (Chicago... Read More →
avatar for Vijay Shekhar Sharma

Vijay Shekhar Sharma

Vijay is currently the Chairman and Managing Director of One97 Communications Ltd. He is the Founder and Promoter of One97 and has been on the Board since the incorporation. He is currently responsible for the strategy and direction for the Company and leads in all areas relating... Read More →
avatar for Sunil Singh

Sunil Singh

Sunil Singh is currently GlobalLogic’s Managing Director. Globallogic is a global provider of R&D Services helping its customers deliver winning products through great design and world-class technology execution. Sunil has played an active role in the enterprise software and consumer... Read More →
avatar for Abhishek Sinha

Abhishek Sinha

Co-founder & CEO, Eko India Financial Services Private Limited
Eko is a platform with over 150 brands who are marketing and selling to over 3 million low- and moderate-income customers every month. These customers transact over US$ 280 million every month using ‘cash-as-a-payment-option’ with the assistance provided through the ‘user interface... Read More →


Wednesday November 9, 2011 12:30pm - 1:30pm IST
Aura - 2 Vivanta by Taj – Yeshwantpur, Bangalore No. 2275, Tumkur Road,

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