NASSCOM Product Conclave

Startup never or very rarely goes as per plan. More often than not one does not get right the first time around. You have to orient the business to the new facts, decide what part of the business model needs to change and then act decisively. The rapid shifts in the business model are what differentiates a startup from an established company. Pivots are the essence of entrepreneurship and the key to start up success. In “SCALING UP: How to go beyond your first pivot Customers “ )we will bring out the real life experience of experienced entrepreneurs. How they changed fundamental part of the business model when current plan did not work. Either sales were not coming through or customers were not deciding fast enough or product was not right for the market. They could not scale the company. Then they re-aligned once or multiple times. They went with their gut and did what market was telling them. And scaled using Pivot. It can be as simple as recognizing that your product was priced incorrectly. It can be more complex if you find the your target customer or users need to change or the feature set is wrong or you need to “repackage” a monolithic product into a family of products or you chose the wrong sales channel or your customer acquisition programs were ineffective. It could be disruption like cloud when you moved from an enterprise to a cloud offering.