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Wednesday, November 9 • 5:30pm - 5:45pm
NPCTalk: 15 minutes, 15 new rules for startups

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Product, Pricing, Placement, Promotion - the 4P's were the foundation of Kotler's rules of marketing - and this was the formula millions of us marketers grew up on. But the connected digital world has upended some of the rules and made the rest irrelevant. What are the new rules of creating a product and building a brand? Mahesh Murthy - a successful entrepreneur, marketer and investor shares his thoughts in his session "15 minutes, 15 new rules of marketing

Speakers
avatar for Mahesh Murthy

Mahesh Murthy

Founder & Managing Partner, Seedfund
Mahesh Murthy has 29 years of marketing and communications experience – of which over 19 years are in he digital realm. After dropping out of college, Mahesh sold vacuum cleaners from door to door and then found a home in advertising with Grey in India and Ogilvy in Hong Kong, where he won international notoriety as a creative director on HP, Microsoft, Unilever, The Economist, Pepsi and MTV - for whom he wrote and directed a spot... Read More →


Wednesday November 9, 2011 5:30pm - 5:45pm
Aura Hall Vivanta by Taj – Yeshwantpur, Bangalore No. 2275, Tumkur Road, Bangalore

Attendees (129)