While we applaud successful companies and scramble to distill their winning formulae in books, not enough is said about the tough choices the people behind the scenes have to make in getting there. Sooner or later, it boils down to the character of the people behind the company, the decisions they make, the ethic they instill, that makes all the difference. If you're an entrepreneur or a senior executive grappling with some of these decisions, you should listen to Vinod, who has not only been through it himself but also had a ringside seat in seeing some spectacular successes and more importantly failures in the last 30 years.