Just what is your business? What boxes do you fit into? What makes you different and valuable and why should, investors, customers, media, partners and even future employees care? This workshop will be broken into two halves. In the first, American author and startup consultant Shel Israel will discuss what all good pitches must contain and how to make yours special. He will discuss some of the best case studies he has heard over more than 30 years in the business. In the second half, selected participants will get to try out their 5-minute pitches with reviews from attendees as well as Israel.