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Thursday, November 10 • 11:30am - 12:30am
Stand out from the crowd: UX strategies for product Startups

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User Experience Design (UX) is becoming a critical differentiator in software products. Companies ranging from Mint.com (personal finance) to Posterous (blogging) to Instagram (photo sharing) have deployed UX effectively for market differentiation.

However, many technology entrepreneurs are often unaware of how to best implement UX in their startups and how to get the maximum value out of UX. In the Indian software products and platforms space, entrepreneurs face additional challenges: Limited understanding of UX at the ecosystem level, a very small talent pool of digital UX designers, high costs of hiring designers, etc.

This panel discussion will bring forth 3 different UX perspectives from Business Applications, Consumer e-commerce, and Social gaming to help delegates develop their own UX Strategies for success. Panelist details and Twitter IDs are below:  

Panel Host: Amit Pande (@amit_pande)


Anila Andrade (@anila_andrade). Associate Producer, 99Games

Shalin Jain (@shalin10). Founder & CEO, Tenmiles

Aloke Bajpai (@alokebajpai), Co-Founder & CEO, IxiGo.com

The 60 minute panel is structured as follows

-        Brief introductions by panelists about themselves & their UX history (5 min)

-        1 slide presentations by panelists showing a current design problem & approach from their startups (10-15 min)

-        Q&A and discussion with panelists on key UX topics (20 min)

  • How do you setup the Founder-Designer partnership for success
  • How to hire the right UX person. Do you hire a specialist designer or a hybrid?
  • What lean design processes and tools have worked or not worked?  
  • How do you measure your UX startup success?-
  • Should Indian startups have a distinctly Indian approach?

-        Open interaction with audience (20 min)




avatar for Anila Andrade

Anila Andrade

Anila Andrade is the Associate Producer at 99Games where she conceptualizes, designs and coordinates in the production of casual mobile games within the studio. She is an avid gamer with a special interest in word and social games. Prior to involving herself full-time with 99Games... Read More →
avatar for Aloke Bajpai

Aloke Bajpai

A pioneer of online travel metasearch in India, Aloke Bajpai is a technology entrepreneur with over 10 years experience in the travel industry. An electrical engineering graduate from IIT Kanpur, Aloke started his career at Amadeus in Europe, where he was part of the team that built... Read More →
avatar for Shalin Jain

Shalin Jain

CEO at Tenmiles Corporation. Been an entrepreneur since September 2000. With core focus in product development for Desktop and Web.
avatar for Amit Pande

Amit Pande

Director, HP R&D, Startup Advisor
I head an Experience Design and Front-End Engineering Studio at HP R&D in Bangalore. I'm also an adviser to two Valley startups, one in the vacation planning business and another in the personal productivity space. I have held leadership roles in both Fortune 500 companies such... Read More →

Thursday November 10, 2011 11:30am - 12:30am IST
Aura - 1 Vivanta by Taj – Yeshwantpur, Bangalore No. 2275, Tumkur Road,

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