User Experience Design (UX) is becoming a critical differentiator in software products. Companies ranging from Mint.com (personal finance) to Posterous (blogging) to Instagram (photo sharing) have deployed UX effectively for market differentiation.
However, many technology entrepreneurs are often unaware of how to best implement UX in their startups and how to get the maximum value out of UX. In the Indian software products and platforms space, entrepreneurs face additional challenges: Limited understanding of UX at the ecosystem level, a very small talent pool of digital UX designers, high costs of hiring designers, etc.
This panel discussion will bring forth 3 different UX perspectives from Business Applications, Consumer e-commerce, and Social gaming to help delegates develop their own UX Strategies for success. Panelist details and Twitter IDs are below:
Panel Host: Amit Pande (@amit_pande)
Anila Andrade (@anila_andrade). Associate Producer, 99Games
Shalin Jain (@shalin10). Founder & CEO, Tenmiles
Aloke Bajpai (@alokebajpai), Co-Founder & CEO, IxiGo.com
The 60 minute panel is structured as follows
- Brief introductions by panelists about themselves & their UX history (5 min)
- 1 slide presentations by panelists showing a current design problem & approach from their startups (10-15 min)
- Q&A and discussion with panelists on key UX topics (20 min)
- Open interaction with audience (20 min)