E-commerce seems to be all the rage in India right now. A core part of an e-commerce system is the ability to process a payment end to end. There are a plethora of payment options to consider - from the basic Credit cards, Debit cards, to Net Banking to newer options like Cash-on-Delivery, and other options like multi-currency support, post-paid mobile operator billing, in-app payment, credits on social networking sites, etc. This challenge is further exacerbated by the plethora of touch points that a customer can do business with you. Payments can be a driver for your business not just an enabler.
Further, as is inherent with e-commerce customers can come from all over the world. There are quite a few different suppliers of payment technology to consider, heterogeneous systems on the backend, risk and fraud, compliance and certifications, post-sales issues for refunds, etc.
The challenges you face are different depending on stage of evolution your product is in. The focus areas for if you are doing dozens of transactions per day to 100's of transactions to 1000's of transactions are different. This session will have practitioners from different parts of the ecosystem to share tips, techniques and experiences on how to make payments work in India.
Takeaways (needs to be pruned)
What will we NOT cover?