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Thursday, November 10 • 11:30am - 12:30pm
Consumer Track: Leveraging payment technology in India—A practioner's perspective

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E-commerce seems to be all the rage in India right now. A core part of an e-commerce system is the ability to process a payment end to end. There are a plethora of payment options to consider - from the basic Credit cards, Debit cards, to Net Banking to newer options like Cash-on-Delivery, and other options like multi-currency support, post-paid mobile operator billing, in-app payment, credits on social networking sites, etc. This challenge is further exacerbated by the plethora of touch points that a customer can do business with you. Payments can be a driver for your business not just an enabler.

Further, as is inherent with e-commerce customers can come from all over the world. There are quite a few different suppliers of payment technology to consider, heterogeneous systems on the backend, risk and fraud, compliance and certifications, post-sales issues for refunds, etc.  

The challenges you face are different depending on stage of evolution your product is in. The focus areas for if you are doing dozens of transactions per day to 100's of transactions to 1000's of transactions are different. This session will have practitioners from different parts of the ecosystem to share tips, techniques and experiences on how to make payments work in India.

Open questions:

  • Up and running time to get started
  • Commissions to be parted
  • Security standards for the PG; for yourself
  • Other parameters to pick a payment provider

Takeaways (needs to be pruned)

  • What are the issues to consider to choose a PG in the early stages of your company?
  • How important is operational excellence to have a great payment experience?
  • How do you deal with post-sales service and support from a payments POV?
  • Which of the newer forms of payments are showing traction with Indian customers?
  • Is M-commerce worth it (circa 2012)?
  • How do you deal with Risk, Fraud, and other Analytics in the context of India?
  • How important are branding or standards for your payments offering?

What will we NOT cover?

  • No cribbing about infrastructure and other regulatory issues; we want to take a pragmatic engineering view to solving problems.
  • Will not recommend specific vendors or push individual companies

Format

  • Panel Discussion
  • 1 Moderator, 4 panelists
  • Characteristics of panelists and Format of Panel
    • All practitioners, no general gyaan giving
    • No presentations by panelists
    • Pre-selected list of 10-12 hard / practical questions between the panelists
    • Open Q&A, Google moderator, and twitter handles for soliciting questions from panel before and during the event

Speakers
PA

Peter Amalraj

Former Head of Product Strategy, Financial Innovations at PayPal (USA) | Payments and eCommerce. Payments Innovation, alternate payments, mobile payments, banking
avatar for Bipin Preet Singh

Bipin Preet Singh

MobiKwik
Founder CEO at MobiKwik.com. I currently run a startup MobiKwik which is creating a new web/mobile platform for mobile services users in India. MobiKwik aims to be the Number 1 non-carrier destination for mobile services (voice/data/apps) in India. We do not compete with carriers, rather we use technology to bring mobile services to Indian customers in a faster, cheaper and friendlier manner... Read More →
avatar for Amit Somani

Amit Somani

Amit Somani is the Chief Products Officer for MakeMyTrip, heading the online product portfolio. Amit comes with over 16 years of experience. He has worked with Google and IBM where he was Head for Mobile Products for Google for Asia-Pacific and Director for the Enterprise Search and Discovery business at IBM based out of San Jose, California. | | Amit has published several papers, holds 7 patents and is the recipient of 3 IBM... Read More →


Thursday November 10, 2011 11:30am - 12:30pm
Aura - 3 Vivanta by Taj – Yeshwantpur, Bangalore No. 2275, Tumkur Road,

Attendees (42)