Too often skilled software technologists wonder why their carefully crafted, elegant products aren't more of a commercial success. "Why don't enterprises buy a lot of these wonderful products? Why can't we make more money?", they wonder.
Many times the reason sales are lower, slower and less profitable is because too little time, care and attention was spent on pricing. Pricing is often done too late in the development cycle with too much effort spent on setting price levels and not enough effort spent on developing a robust pricing model.
Pricing is not just a matter of finding the right price point. Pricing means doing a good job of licensing, packaging as well as setting price levels. Well crafted products deserve well crafted pricing.
We are pleased to have Jim Geisman of US-based Software Pricing Partners to conduct a special two hour session that will help us use pricing more effectively and more strategically. The impact of pricing is pervasive which is why it is important to understand how to do a better job of pricing.
Attendee delegates will learn...