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Thursday, November 10 • 2:30pm - 4:30pm
Workshop: How to do Pricing for Enterprise Sales

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Too often skilled software technologists wonder why their carefully crafted, elegant products aren't more of a commercial success. "Why don't enterprises buy a lot of these wonderful products? Why can't we make more money?", they wonder.

Many times the reason sales are lower, slower and less profitable is because too little time, care and attention was spent on pricing. Pricing is often done too late in the development cycle with too much effort spent on setting price levels and not enough effort spent on developing a robust pricing model.

Pricing is not just a matter of finding the right price point. Pricing means doing a good job of licensing, packaging as well as setting price levels. Well crafted products deserve well crafted pricing.

We are pleased to have Jim Geisman of US-based Software Pricing Partners to conduct a special two hour session that will help us use pricing more effectively and more strategically. The impact of pricing is pervasive which is why it is important to understand how to do a better job of pricing.

Attendee delegates will learn...

  • How pricing relates to business success
  • What pricing really is (and it's more than the number)
  • What steps to take before coming up with "the number"
  • How to develop and use value for improved sales results
  • How to deal with price sensitive, highly competitive markets


avatar for Jim Geisman

Jim Geisman

President, Software Pricing Partners, Inc.
Being able to solve more than one problem
avatar for Mukund Mohan

Mukund Mohan

As CEO of Jivity I am responsible for the strategy, direction and vision for company. We leverage social media to create customized merchandise experiences for brands. I sold BuzzGain (Do it Yourself PR software company) to Meltwater in Jan of 2010. I am a seasoned executive... Read More →

Thursday November 10, 2011 2:30pm - 4:30pm IST
Strategy Vivanta by Taj – Yeshwantpur, Bangalore No. 2275, Tumkur Road,

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