avatar for Bala R Girisaballa

Bala R Girisaballa

Executive with entrepreneurial, techno-business & global experience in software products & innovation leadership.

- Software Leadership: Building software from concept to launch as well as scaling globally.
- Business Strategy & Management: Developing & executing market winning strategies, packaging, positioning, messaging, branding, pricing & go-to-market strategies
- Marketing & Brand Building: Campaigns, lead generation, events, promotions, online & social media marketing; managing industry analysts, trade bodies, media & public relations
- Business Development: Building customer, partners and alliance relationships
- Leadership: Building, leading & coaching cross-functional teams

- Entrepreneurship & start-up experience in bootstrapping businesses from ground up.
- Business strategy, M&A assessment & fund raising
- Expertise in enterprise applications including CRM, ERP, SaaS, On-Demand & business portals
- Experience in information security domain.
- Technical expertise in Web, RIA (Rich Internet Applications) & open source technology. Specialties

Executive & Business Management, Business & Product Strategy, Marketing, Customer Relations, CRM, E-Commerce, Information Security, Partners/Alliance relations, Media, PR & Trade body relations

My Speakers Sessions

Wednesday, November 9

2:30pm IST